How we handle your information.
Plain-English notice covering what we collect, why, who else sees it, and how to ask us to change or delete it. Written to satisfy UK GDPR and EU GDPR, and the EU AI Act’s transparency duty.
Last updated: 10 August 2026
Who we are
Publikable is a small multidisciplinary design studio based in Totnes, Devon, United Kingdom. For the purposes of UK GDPR and the EU GDPR, Publikable is the data controller for personal data collected through this website.
You can reach us at studio@publikable.com for any privacy question, request, or concern.
What we collect
The only personal data we deliberately collect is what you give us:
- Inquiry form. Your name, your email address, and the answers you give about your project (free text, plus your selection between the AI-assisted and single-text-box flows).
Like every website hosted on the public internet, our infrastructure provider also processes a small amount of technical data — your IP address, browser user-agent, and timestamps — to deliver pages and protect against abuse. We don’t use this data for tracking or advertising.
We do not set any cookies on this site, and we do not run ad pixels or social-media trackers. Our hosting provider (Vercel) may set short-lived technical cookies for security and load-balancing.
We use Fathom Analytics — a cookieless, privacy-first analytics service — to count page views, see which sites refer people to us, and count a small, fixed set of anonymous interactions: opening the inquiry form and which link you opened it from, which of the two inquiry flows people choose, sending an inquiry, expanding a service or a piece of work to read more, and following a link out to one of our projects. These are counters only — they record that something happened, never who did it, never what you typed, and they are not tied together into a trail of your visit. Fathom writes nothing to your device and builds no profile of you across sites: your IP address and user-agent are used only in transit, hashed with a rotating salt so a repeat visit can be counted once, and are not stored. We see aggregate totals, never individuals. Visits from the UK and EU are handled by Fathom’s EU infrastructure.
We don’t combine this data with anything else, and we don’t use it for advertising or profiling. You can suppress it entirely with any standard content blocker (uBlock Origin, Privacy Badger), by disabling JavaScript, or by using a browser that sends Global Privacy Control.
Why we use it, and on what basis
Under UK GDPR Art. 6, every use of your personal data needs a lawful basis. Ours are:
- To reply to your inquiry — basis: consent (Art. 6(1)(a)). You give it by submitting the form. You can withdraw it at any time by emailing us; withdrawal doesn’t affect processing already done.
- To suggest the next inquiry question (AI flow only) — basis: consent. You opt into this when you choose “Ask me a few questions.” If you pick the single text box instead, your project description is never sent to an AI service.
- To keep the site running and secure — basis: legitimate interests (Art. 6(1)(f)) in delivering the site and protecting it from attack. You can object to this at any time.
- To understand aggregate traffic and page performance (Fathom Analytics) — basis: legitimate interests (Art. 6(1)(f)) in measuring whether the site works well, balanced against the low impact of cookieless, non-profiling telemetry. You can object at any time.
Who else sees your data
We use a small number of third-party services as data processors. Each one acts only on our instructions, under a written agreement.
| Processor | Role | Location | Lawful basis for transfer |
|---|---|---|---|
| Vercel Inc. | Hosting, serverless functions, request logs | United States | EU/UK SCCs + DPF |
| Fathom Analytics (Conva Ventures Inc.) | Cookieless page-view, referrer and anonymous interaction analytics; no cookies, no cross-site profiles | Canada (EU infrastructure for UK/EU visits) | UK/EU adequacy decision (Canada) |
| Resend (Resend, Inc.) | Sending inquiry emails to our inbox | United States | EU/UK SCCs |
| Anthropic, PBC | Claude API — only when you choose the AI flow; project answers only, never your name or email | United States | EU/UK SCCs |
| Google (Fonts) | Serving Newsreader, Inter, JetBrains Mono webfonts | United States / global CDN | EU/UK SCCs + DPF |
| Microlink (only on /work) | Fallback site screenshots if a local preview is missing | United States | EU/UK SCCs |
We do not sell your data, and we do not share it with anyone for marketing or advertising. We will only disclose it where the law requires us to.
International transfers
Most of the processors above are based in the United States; Fathom Analytics is based in Canada. Where we transfer personal data outside the UK or EEA, we rely on the European Commission’s Standard Contractual Clauses (or the UK International Data Transfer Addendum), and where applicable the EU–US Data Privacy Framework. Transfers to Canada are covered by the UK and EU adequacy decisions for Canadian commercial organisations.
How long we keep it
We retain inquiry submissions (name, email, and your answers) for up to 24 months after the last contact with you, then delete them. If we go on to work together, the relevant correspondence becomes part of the project file and is kept for the life of the engagement plus six years for accounting and legal purposes.
Server logs held by Vercel are kept for a short period in line with their retention policy (typically days to weeks), and are not used by us for any other purpose.
AI processing — transparency note
Our inquiry form offers an optional AI-assisted flow that uses Anthropic’s Claude (model: claude-sonnet-4-6) to decide a thoughtful next question to ask. When (and only when) you opt into that flow, your project answers — never your name or email — are sent to Anthropic’s API.
You always see when an AI is involved before you opt in (per EU AI Act, Art. 50). You can switch to a single text box at any time. We do not use AI to make automated decisions with legal or similarly significant effects on you (UK GDPR Art. 22).
Your rights
You have the right, free of charge, to ask us to:
- Access the personal data we hold about you.
- Correct anything that’s inaccurate or incomplete.
- Delete your data (“right to be forgotten”).
- Restrict or object to our processing.
- Port your data to another service in a common format.
- Withdraw consent at any time, where we rely on consent.
To exercise any of these, email studio@publikable.com. We aim to respond within 30 days.
You also have the right to complain to a supervisory authority. In the UK that is the Information Commissioner’s Office — ico.org.uk. In the EU it is your local Data Protection Authority.
Security
Inquiry traffic is sent over HTTPS. Our Anthropic and Resend keys live only on the server and never reach the browser. We keep the surface area small on purpose: no advertising trackers, no social pixels, no cookies of our own, and the only third-party scripts we load are webfonts and a single cookieless analytics script.
Children
The site is intended for adults considering a professional engagement. We don’t knowingly collect personal data from anyone under 13 in the UK / 16 in the EU. If you believe we have, write to us and we will delete it.
Changes to this notice
We’ll update this page when our practices change. The date at the top always reflects the latest revision. Material changes that affect how we use your existing data will be communicated by email where reasonable.